PHAT GALZ

Phat Galz Boutique specialises in elegant, stylish clothing for plus-sized women, embracing the belief that every gal deserves to feel Pretty Hot. Their collection exudes confidence, combining class and sophistication.

We had the privilege of designing the logo for Phat Galz Boutique as part of their rebranding journey.

UNIQUE | CLASSY | STYLISH.  These values have been aptly reflected in the new logo, with a design that captures the ambitious and aspirational personality of the boutique. The dual font in the logo strikes a perfect balance between bold modernity and timeless luxury. It refreshes the identity of the boutique while setting it apart in the industry and pays homage to the trailblazers it has looked up to for inspiration in its journey.

The result is a clean, confident, luxurious identity that exudes class and speaks directly with the stylish clientele of Phat Galz.